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BELIEVE

IN BETTER

 

 

YOUTH MONTH 2024

Meet the young pioneers leading the way

In South Africa, the mission to protect our environment isn't just a goal — it's a movement powered by passionate young people who envision a brighter future. Our "Believe in Better" campaign highlights four inspiring young leaders making waves in environmental activism. These changemakers, each with a unique vision and relentless drive, embody a spirit of hope and action.

 

Dive into their stories and discover how their belief in a better tomorrow is sparking real change. Ready to be inspired and join the movement? Believe in better with us!

WWF_Youth_Campaign_Instagram_Feed_1080 x 1350_px_Dean Carlisle
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DEAN CARLISLE (Lessons In Conservation)

At just 21 years old, Dean Carlisle founded Lessons In Conservation an organisation focused on educating schools in impoverished areas about our relationship with nature.

Today, Dean and his amazing team have taught over 8,500 children across 110 schools in11 African countries.

 

"Ideas are pointless until you put them into practice."

WWF_Youth_Campaign_Instagram_Feed_1080 x 1350_px_Esethu Cenga
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ESETHU CENGA (Rewoven Africa)

 

Esethu Cenga is the co-founder of Rewoven Africa, a startup focused on recycling textiles to cut down on fashion waste. Esethu believes the key to the future lies in adopting sustainable practices that value people and the planet, not just chasing profits.

 

"We're transforming waste into opportunity."

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DIDI MATHIBE (WWF South Africa)

 

Didi Mathibe is tackling the plastic pollution crisis. Her job as a Circular Economy Analyst with WWF South Africa is to find out how we can keep materials like plastics out of nature.

With her expertise in sustainable development and a passion for conservation, Didi promotes circularity through more efficient design and use of materials, sustainable consumption and waste reduction.

"People and our natural world are intertwined"

WWF_Youth_Campaign_Instagram_Feed_1080 x 1350_px_Jade Bothma
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JADE BOTHMA (Oceano Reddents)

At just 15, Jade has already formed her own impact organisation, Oceano Reddents a non-profit that turns plastic litter from the ocean into eco-bricks to build houses for homeless people.

Raised in Cape Town with the ocean at her doorstep, Jade's deep passion and love for the sea drive her ongoing fight for its protection, one piece of plastic at a time.

"We are the people who are going to make a change in the world."

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